Tuesday 28 April 2009
We first went on a trip to the Kolorcraft factory and were shown the different printing processes and how the factory works. This was an informative day and we made notes to use in our leaflets.
Foloowing on from this I did my own research into the company on the internet, using their comapny website and other sources which provided information on them.
I wanted my leaflet to be eyecatching and interesting but not too complex. The kolorcraft logo is distinctive so I used its colours and design for my leaflet. I made the leaflet black with white writing and each page have a different colour block behind the text. I also included the company logo on each page.
I wanted my logo to inform but not overload so I tried to included only the neccessary informative in and intersting format. I broke the text down into section on the business itself, what they do, the printing methods, environmental factors and contact details.
Monday 27 April 2009
We did some research into the campaign, Vivienne Westwood and Wonderland Magazine. From this we began brainstorming ideas. We decided to make the images of the campaign black and white as many of the photoshoots from the magazine are. We then decided to have the accessories, as the campaign was for the accessories range, in bright colour pop to make them stand out and make the campaign more interesting. We created a creatve brief and gannt chart detailing what we needed to do and how to do it.
We went out and did some test shots around the university using a bright pink handbag in different locations to see if our basic idea worked.
We found that one of our images by chance was very intersting and decided to play with the idea of scale. Next to the minature tree the bag looked giant and we thought this was an intersting and quirky idea that went along with the brand. We decided to use this alongside the colour pop idea.
We went back to the same spot to take our final shots and this time included some Vivienne Westwood boots, a scarf on the bag and some small figures to emphasize further the different scales. We took a range of shots from different angles and changing the layout of the shot to see what worked best. We then decided to have the boots being worn, stepping onto the bag, playing further with the idea of the accessories being giant.
We caputured a shot we were very happy with and used Photoshop to change it to black and white.
However on changing the contrast we found the image was sleaker and crisper than the black and white image and worked better overall. We added the Vivienne Westwood logo to the top corner in a watermark as it worked better than black or colour but stood out enough so it was clear what was being advertised.
I first planned to use a similar background to that of the brief but changed this to make my work more diverse and interesting. I read through the brief i had constructed and from this created a gannt chart with an 8 week plan beginning with the recieving of the brief and ending with the final outcome.
I decided to go with the second of my 2 brief designs and added the adapted text from my chosen brief for Ted Baker.