The fifth Print Media project was a group project. In our assigned groups we were given an advertising campaign for a brand or lable to redesign. Our group was given a recent Vivienne Westwood campaign and the magazine it was to be included in was Wonderland.

We did some research into the campaign, Vivienne Westwood and Wonderland Magazine. From this we began brainstorming ideas. We decided to make the images of the campaign black and white as many of the photoshoots from the magazine are. We then decided to have the accessories, as the campaign was for the accessories range, in bright colour pop to make them stand out and make the campaign more interesting. We created a creatve brief and gannt chart detailing what we needed to do and how to do it.

We went out and did some test shots around the university using a bright pink handbag in different locations to see if our basic idea worked.

We found that one of our images by chance was very intersting and decided to play with the idea of scale. Next to the minature tree the bag looked giant and we thought this was an intersting and quirky idea that went along with the brand. We decided to use this alongside the colour pop idea.

We went back to the same spot to take our final shots and this time included some Vivienne Westwood boots, a scarf on the bag and some small figures to emphasize further the different scales. We took a range of shots from different angles and changing the layout of the shot to see what worked best. We then decided to have the boots being worn, stepping onto the bag, playing further with the idea of the accessories being giant.

We caputured a shot we were very happy with and used Photoshop to change it to black and white.

However on changing the contrast we found the image was sleaker and crisper than the black and white image and worked better overall. We added the Vivienne Westwood logo to the top corner in a watermark as it worked better than black or colour but stood out enough so it was clear what was being advertised.